Portland Coffee Roasters
Client - Design Methods Final Project
Project - Brand Identity
Tools - Adobe Illustrator, Procreate, and Figma
Portland Coffee Roasters, founded in 1996, is a company committed to ethical coffee production and global stewardship.
The goal was to redesign the company's brand identity. It required a complete branding deck based on visual research, field research, and concept presentation.
I began this project by considering the customer base and creating various logo options.
The Portland-shaped wordmark was found to be the most compelling after the first round of critiques.
The pallet was chosen based on the colors of coffee and where it is grown. Sky Blue, Forest Green, and Coffee Brown are the primary shades used in branding
and merchandising.
