INFORMATION POSTER
Typeface History - Avenir
Professor - Nicola Vruwink
Project - Foldable Poster Design
Tools - Adobe Photoshop, Adobe Illustrator
Avenir is a typeface originally designed in 1988. The goal for the designer was to create a Swiss-style sans serif with a more humanist feeling than Futura. I wanted to communicate that humanist finish in this poster as well.
I found Avenir stylistically inspiring due to its balance of clean lines and illustrative quality. I wanted to maintain that quality throughout the poster. Some of the words listed when defining the mood of this project were collage, xerox, pencil box, and drafting.
From the ideas created in the initial sketches, I created digital renderings. I wanted to keep my lines more harsh and straight to mirror the sans serif. I also tested out some sparse use of color to highlight specific design elements, and included information.
Finally, I decided on a more literal interpretation of a pencil box, including different drawing tools alongside members of the
Avenir font family.