Tonic Supplements
Client - Communication Design Project
Project - Brand Identity and Packaging Design
Tools - Adobe Creative Cloud, Procreate, and Figma
Tonic Supplements creates liquid supplements that are sustainably sourced, and taste great. Our goal is to make taking everyday supplements easy and delicious.
I started this project by creating a mood board to help inform the design direction.
I wanted to embody the feeling of vintage medicine bottles. These fonts and shapes inspired the initial logo sketches.
After creating my initial logo options, I chose a color story and font options. This would outline the foundation for the rest of the brand design. Below are some of the options that came together to create the final brand guidelines.
Finally, I collated the brief, sketches, and deliverables into a project portfolio. I utilized the same brand guidelines for the design of the portfolio. Below is a link to the entire booklet to view or download.